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My Insights
All you need to know in Digital creative trends and beyond.


Send with Confidence: Email Testing and Performance Tracking
You’ve designed the perfect email—but is it ready to send?
This final post in the Anatomy of a Good Email series covers the essential steps of email testing and performance tracking. From catching issues before launch to learning from real results after sending, this guide will help you send smarter, with more confidence every time.

Diana Buda
May 293 min read


The Art and Science of Email Copywriting: Insights from a Designer's Perspective
Discover practical email copywriting tips from a designer's viewpoint. Learn how to craft messages that resonate and drive engagement.

Diana Buda
May 213 min read


Modern Email Design: Personalisation, Motion, and Impact
Discover how to move beyond static layouts with personalised visuals, motion, and interactive design while keeping your emails fast, accessible and effective.

Diana Buda
Apr 283 min read


Before the Click: Mastering the Inbox View
Get your emails noticed before the click. Master inbox essentials like sender name, authentication, subject lines and preheaders.

Diana Buda
Apr 135 min read


The Foundation of a Great Email: Structure & Purpose
A well-structured email boosts engagement, clarity, and results. Learn how to build emails that work—starting with structure and purpose.

Diana Buda
Apr 76 min read
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