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Diana Buda

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My Insights

All you need to know in Digital creative trends and beyond.

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Email Best Practices

Send with Confidence: Email Testing and Performance Tracking

Send with Confidence: Email Testing and Performance Tracking

Send with Confidence: Email Testing and Performance Tracking

You’ve designed the perfect email—but is it ready to send? This final post in the Anatomy of a Good Email series covers the essential steps of email testing and performance tracking. From catching issues before launch to learning from real results after sending, this guide will help you send smarter, with more confidence every time.

Diana Buda

May 293 min read

Notepad with lined pages and a pen on a yellow surface, black glasses on a pink background. Vibrant, organized setting.

Notepad with lined pages and a pen on a yellow surface, black glasses on a pink background. Vibrant, organized setting.

The Art and Science of Email Copywriting: Insights from a Designer's Perspective

Discover practical email copywriting tips from a designer's viewpoint. Learn how to craft messages that resonate and drive engagement.

Diana Buda

May 213 min read

Two kids interact with colorful rotating panels depicting cartoon characters against a tiled wall. One child spins a panel, creating motion blur.

Two kids interact with colorful rotating panels depicting cartoon characters against a tiled wall. One child spins a panel, creating motion blur.

Modern Email Design: Personalisation, Motion, and Impact

Discover how to move beyond static layouts with personalised visuals, motion, and interactive design while keeping your emails fast, accessible and effective.

Diana Buda

Apr 283 min read

Diana Buda

Smart Design,
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